KTVU using 'over the top' technology to deliver programming via Internet

TVNewsCheck.com reports that KTVU is among the stations that are quietly experimenting with technology that can deliver programming to Internet-connected TVs and conventional TVs linked to the Net through Blu-ray players and other set-top boxes.
The technology is called “over the top” or OTT. KTVU's OTT service is still in a soft-launch phase, running only on Vizio sets, News Director Ed Chapuis said. After some fine-tuning, he said, it will be launched later this year on more sets and promoted with a heavy campaign. To make money, he said, he plans on running 10-second spots in front of video clips.